It's always been a worry; the day the mainstream media declares "don't worry about global warming, political perversions, racial genocide and runaway capitalism, just carry on shopping - but do it ethically and everything thing will be alright."

The insinuation that we can shop our way out of the mess we have got ourselves into is not only misleading it's a hideous lie. A lie which perpetuates materialistic greed whilst attempting to justify the rampant consumerism, which is killing our precious planet, on the grounds that it might make the world better one day, which is simply not true.

Well, unfortunately, that day has arrived, albeit in a kind of middle-class-lefty sort of way, with the launch of this scary new venture from the Guardian:

Their opening lines claim:
"Welcome to the Guardian's eco store. Browse our fabulous collection of products specially selected to promote ideas for a better world..." whilst simultaneously fucking up the existing one.

Yes that's right folks, all those Monbiot lovers that think they're free of the 'machine' because they once read an article on Chomsky, will now be flocking like lemmings to the perfectly positioned lefty eco store.

One worries for the future...
But takes solace in the knowledge that there is a proven route to change...

"You never change things by fighting the existing reality.
To change something, build a new model that makes the existing model obsolete."

R. Buckminster Fuller

2009 is all about putting new plans into action.

Get out there, get going, get involved.